Voo Store: A 3-in-1 Concept I Can Get Behind
Berlin, Germany
Voo Store is an effortlessly cool, contemporary space that combines a store, café, and gallery. I like to think of it as a sophisticated version of those 3-in-1 body washes—bringing together the best of retail, coffee, and art, except it actually works as all three.
Located in the Kreuzberg area of Berlin, Voo Store is a contemporary fashion and design space. I stumbled across the shop when I was traveling around Berlin solo. It started raining, so I ran towards the neon sign to seek shelter. When I walked in, I immediately realized I was in heaven. The brand combines art and design through a carefully curated local and international luxury goods selection. I felt at ease as I combed through the selection of RTW fashion, homeware, bags, shoes, and jewelry. Although the price tags were high, the vibe was far from pretentious. Voo is a social hub for locals, and I could feel it. There was a sense of community inside as people browsed the library, got tips from stylists, or helped themselves to a coffee at Voo Deli.
Voo Deli (with seating inside the store and outside in the courtyard) features an assortment of sweet and savory snacks, coffee, and tea. With a focus on sustainability, the deli boasts high-quality products, such as natural wines and organic food, that make great gifts or entrees at your next event.
Not only is Voo Store a local spot to meet friends, but it is a cultural hub as well. Voo doesn’t stop at culturally-driven collection collaborations but extends its cohesive experience even further through the launch of Voo Space. Voo Space is a gallery concept that explores the intersection of art and design in collaboration with its brand partners. The 120 sq meter gallery hosts a selection of artists and cultural institutions wanting to showcase their distinct identities.
Voo Store was the sunshine on my rainy day. Visiting is genuinely an experience, and it’s one of the most creative concept stores I came across while visiting Berlin.
Oranienstraße 24, 10999 Berlin, Germany
